Over a decade working inside showrooms, alongside the brands, buyers, editors, and teams shaping what comes next.
I work across press, wholesale, and events, bringing people, ideas, and opportunities together to help brands move forward.
Most consultancies pick one lane: PR, wholesale, or events. I built Project 57 around all three because, for the brands I work with, they're part of the same conversation. The right buyer discovers the collection, the right editor tells its story, and the right room brings it all together.
Based in Paris and working internationally, I partner with emerging brands across fashion, beauty, art, lifestyle, and beyond, helping them build meaningful relationships and grow across markets.
The ways I move through the industry — not always from the same side of the table, and not a fixed package.
Strategic PR and influencer gifting that gets emerging brands in front of the editors, outlets, and tastemakers who shape how they're discovered.
Years inside Paris showrooms, translated into direct relationships with the buyers who matter.
Showroom appointments, press days, and launch moments, produced with the same relationships that drive PR and wholesale.
On the other side of the room too — attending showrooms as a buyer, and covering markets and shows on behalf of the magazines I work with.
Its own space now, not an afterthought — every tearsheet and feature clients have earned. A selection below; full list on request.
From brand activations to market week appointments — a few of the moments I've helped bring together in Paris.
I managed and produced this Paris event for Anna Diamond, bringing together press, VIPs, and key influencers to discover the collection in person.
Market week finds me on both sides of the room: some seasons as the sales agent running appointments at spaces like Dover Street Market, Untitled, and BOON — and others as the buyer walking in to source.